With changing times, the way users search, plan and book the travel deals, have also changed. The travel agencies have made the travel process quick, comfortable and hassle free where travellers do not have to run around for any job, and get all the tickets and plans in their mailboxes, sitting at home.
With such dynamic scenario and ever-changing times, it becomes little difficult to keep a tab on the latest updates, rules, and offers, happening in the travel industry. Considering especially the COVID times, there is a dire need to be updated about the latest happenings, before you make a travel plan.
To ease the things and help you out, is Travel Trouve, the one stop destination that gives you the latest news and updates about the travel business. The B2B and B2C Travel n hospitality news firm aims to connect the people/ companies looking for all sorts of travel and hotel related news.
With so much competition in the market, the company was looking to establish its brand name and stand out, in the market place. This is where Branding Idiots came into play and put its best effort in achieving what the company was looking for.
A brand identity is the sum total of how your brand looks, feels, and speaks to people. To start with we helped them create their brand identity. Adopting a strategic approach, we started off with understanding the brand to the core. Based on our understanding we came up with logo, colour palette, data visualization, web design, etc, that best suited the brand ethics.
The brand guidelines were created exactly how the company wanted itself to be presented before the world. The guidelines were also applied to the design for all the content, from blog posts and presentations to office spaces and business cards.
The website was also made keeping the brand requirement in mind. With originality, clean design, the portal had a simple user interface that reflected the personality of the brand in order to stand out from the competition and provided users with a delightful experience.
As it was a news web portal so we had to create a CMS so the regular update of data can be done by the company’s backend team. Understanding the need for seamless operation and use, we also conducted sessions for the client team on how to navigate and work on CMS in order to avoid any issues related to uploading video, image or content on the portal.
With combined efforts and well-synced understanding, Branding Idiots and Travel Trouve teams completed the project successfully. We were elated to cater to the company’s need and requirement and in turn we added another name to the list of our happy and satisfied clients.