Travel and Tourism’s impact on the economic and social development of a country can be enormous. From bringing in business, trade and capital investment, to creating jobs and entrepreneurialism for the workforce and protecting heritage and cultural values, travel has a lot to contribute to a place.

Our client Meet2travel is one such B2C travel exhibition company that opens the door to the travel markets, one of the fastest growing in the world. Whether it is domestic, outbound, business, luxury travel, B2C travel exhibition, the company aims to connect the travel & tour companies directly with the End customers via a single platform.

The Requirement
The travel company planned a crucial event for its business few months back. The Branding Idiots client, Meet2Travel wanted to host their first B2C travel fest that aimed to give the travel and tour companies a one stop platform to meet and build network with potential customers and bring their business towards the potential growth. Through this travel fest M2T aimed to help the traveling companies showcasing their products and thus making new clientele. The fest also aimed in providing customers the benefits by offering various travel offers, deals and personalized attention.

From Strategy to Execution
Branding Idiots did all the planning and the execution and successfully in organizing the event in a very short span of time.

Firstly, we formed a concrete strategy for creating a brand identity in which branding idiots made sure to give our client a positive brand image which drew customers and helped travel companies and agencies taking part in the fest to attract their potential clients. Our team of experts made sure that we made such attractive and catchy logo using bold colors and designs that identify and distinguish the brand in consumers' minds.

Branding Idiots believes very strongly that to promote an event it’s very necessary to promote it properly. Marketing an event is all about engaging audiences, so we set our communication tactics straight and from compiling marketing strategies and making good use of recent technology, we created a lot of buzz among the end customers in order to make sure that there was a great number of attendees on the said date.

Social media buzz
Branding Idiots believes that social media plays an important role in attracting the interest of would-be attendees and highlighting the reasons why the particular event is a can’t-miss affair. Therefore, we created and optimized our clients’ social media channels in order to draw more crowds.

We also did B2C email campaigns for them as Branding Idiots believes that Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

BI also helped them promote their first B2C travel fest in order to get more and more tour operators on-board.

Our expert team of graphics designed their corporate presentations n brochures in such a way that they can be used to pitch travel operators and make them promote their brand during the event. We also created various short stories and animated gifs with totally cool effect that utilises spaces, saves time in order to grab attention of various travel enthusiasts n travel operators. We further extended event support and made teaser video, standees, mast heads, and required promotional material. We made a lot of gifs n short videos to keep up the buzz among the travel enthusiasts n travel operators.

End Result
Meet2Travel, in sync with BI, successfully conducted the event that brought it fruitful results. The company was completely happy and satisfied with BI service and how we planned, executed and helped it make the event happen and bring in the desired outcome.